Marketing your business to greater heights

Nearly every beginner in marketing can recite the definition of this popular profession and then proceed from there to roll out the famous Ps of marketing. It used to be 4 in the early days of Philip Kotler, but have now multiplied to be 7.

Who knows tomorrow there could yet be more Ps. This shows how much the world is changing, and marketing too! Regardless, the marketing department has and will continue to be the engine room of
any truly marketing organisation.

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